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ETi Lighting approached Steelyard Studios to design a visually impactful form of product packaging that frames concise hierarchical information for their recently acquired Whirlpool LED licensed program. The contemporary direction leveraged Whirlpool brand standards, highlighting consumer-centric features and benefits of the bulb. Steelyard utilized the strength of the Whirlpool brand while energizing the consumer packaging structure and communication within the lighting aisle of big box stores.

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Think instead of a box